The time has come for making a bit of a change. Well – maybe a huge change!
Huge is mostly because the previous and the new logo are so far apart 🙂
Definitely quite outside of our comfort zone, but we like it.
So what’s it about?
Our heads (circle) are producing a huge amount of thoughts (the fluid content within the circle), and some of those are ideas that have potential (or not).
The ideal situation is that we focus on the potential ideas (the dot outside of the circle) – the 10% – or the tenth piece.